BIO
With over two decades of experience in advertising, marketing, brand development, creative strategy, and filmmaking, I bring a diverse skill set to the table as a seasoned creative director. My proficiency in traditional and digital media has enabled me to execute successful multi-faceted campaigns for various clients, including product launches and culture-shaping initiatives.
As a Senior Creative Director, my specialization is in delivering impactful campaigns through 360-degree branded content across various media types. Collaborating with top video production, motion graphics, and animation agencies, creating compelling brand stories, showcasing my proficiency in executing successful campaigns. My portfolio includes renowned FMCG brands such as Saffola and leading brands like Hyundai, Forbes, Alcis Sportswear, Bajaj, Imaara, Star TV, The Walt Disney Company, Astro, Zee, OPPO, Sony, BBC, Vodafone Idea, Skoda, Renault, Discovery and TLC.
My responsibilities as a Creative Director revolve around formulating creative strategies for new business pitches, leading creative teams, and ensuring that the creative direction aligns with clients' objectives. The ultimate goal is to deliver effective and impactful solutions that drive business growth and success for my clients. With a focus on end-to-end solutions, ensuring seamless integration across screens, formats, and technologies.
AREA OF EXPERTISE
• Team Management • Marketing Strategy • Digital Innovation • Film Production • Copy Writing • Branding & Identity • Campaigns & Pitches • Digital & Social Campaign • Content Strategy • Post-Production • Motion-Design • Packaging Design • Creative Direction • UX Design
AWARDS
Promax BDA Gold I Promax Silver I Apollo Asia Image Awards I Campaign digital Crest Awards I Kyoorius Awards
RECENT PROJECTS
Proven creative director adept at launching successful 360 campaigns, creating digital and TV content for top brands, setting creative direction, developing brand identities, executing successful advertising campaigns, managing finances, and leading creative teams to deliver on client objectives.
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During my tenure at Marico's Saffola Foods, successfully rebranded the Saffola brand and led the digital content transformation, managing strategy, content creation, and production
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Created noteworthy branded content projects: Skoda, Hyundai Motors, Vodafone Idea 5G with L&T, Tata Nixon, Athonet, OPPO Reno 5 Pro
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Led branded content projects for Discovery HD, TLC & Discovery Plus: Emission Impossible - Mount Everest Basecamp with Hyundai Kona, Feelin Alive with Bajaj Dominar / Life Unseen with Renault Kiger & Spotify, and Missing Apron with Roohafza & Indiagate
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Designed brand identities for Outsiders film by Tapsee Pannu, Sony Pictures, Zee English cluster, and Zee Living Foodz Tv
CONNECT
I'm always looking for new and exciting opportunities. Let's connect.
+91 7506078342